Archive for June, 2011

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Jun

How to Get Started with Responsive Web Design | Template Monster Blog

Categories: Design Tips, Web Design Blog

Tags: iPhone website, optimize website, Responsive, web design

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According to the web design studios and free-lance webmasters, many companies order “an iPhone website” as part of their projects. The demand for the mobile version keeps growing and includes more and more requirements regarding the page resolution, the code flexibility, and the like. So why not to contemplate the features that could make the web page flexible for various screens and devices? Implementing responsive design features you finally get a chance to create adaptable layouts, comfortable for all your readers.

via How to Get Started with Responsive Web Design | Template Monster Blog.

Jun

If You Build It, Will They Come? A look into business/domain name.

Categories: Design Tips, Web Design Blog

Tags: domain name tips, google, keywords, optimize my site, page rank, Search engine optimization

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What is the most important marketing decision when creating an online business?

It’s your domain name, the URL of your business. www.Your Domain Name.com.

In an ideal situation, your domain name should explain exactly what your business does. This is an essential part of how your domain will be ranked by a search engine. In fact, most search engines consider your domain name as the highest ranking element of your website.

Consider the acronym CSA. What is CSA? You would never know by only reading the acronym. It happens to be a consumer review website, where you can post reviews about good and bad customer service for U.S. businesses. People are not going to search for a business or terms they have never heard of, such as CSA. It’s best to have the most relevant keywords in the domain name, or search terms, that a prospective customer might enter into the search field of a web browser.

Now look at the domain www.CustomerServiceArmy.com. This is a domain name with relevant key words, which explain the focus of the business. It’s also what the acronym CSA stands for. A simple choice like a domain name becomes essential to the planning stages of any new online venture. If you want to be at the top of the search results on the biggest search engines, spend the time up front so people can find you!

Here’s another example of how search terms can help your website’s ranking. Let’s say that you live in Pasadena, CA, and you’re looking for a Flash designer. Try searching for the term “Flash designer in Pasadena” on Google. PX Media appears at the top of your search results. Now think about the domain name. You are probably thinking that www.pxmediainc.com doesn’t have the word “Flash” in it, yet it appears in the top search results. You will see pages of other companies with the word “Flash” as part of their domain names. This is a unique situation where PX Media has worked for years to get its website to rank on the first page, using may essential components of Search Engine Optimization (SEO).

Search for a domain name and regester with PX Media. »

Anything that is listed after the domain name extension (e.g. .com, or .net) is the path that your customer will follow to a particular page on your website. For example, look at the following web link: http://www.pxmediainc.com/Flash_services_intros_presentations_SEO.htm. This is another factor that will be considered in the overall website rank. Google will index the full URL of each page, which includes the domain name and the full page name. This is one reason that PX Media ranks as high as it does, because of its high individual page rankings.

Search engines like Google use sophisticated robots or spiders to index each page of your website. You should aim to make each page of your website as important as the home page. For example, when someone searches for a particular key word, Google will give them the most relevant and up-to-date individual web pages with those results. This could be any page of your website, where some might be weaker than others. This page may be the only thing that a prospective customer sees for your business. If it doesn’t grab their attention and evoke a call to action (calling you, or going to another page on your website), they may move on to a competitor’s website and never see your home page.

SEO has greatly evolved over the past five years and continues to change as each search engine changes their website ranking guidelines. Besides your domain name, another way to improve your website rank is to use two or more domain names. However, Google, or the largest search engine, only ranks the main domain name. You can use one domain name for ranking purposes, while another domain can be used for marketing purposes. For example, you can redirect a second domain name to the main domain to help boost your total website traffic.

PXM prides itself on its SEO knowledge and takes a pro-active stance on following the latest SEO trends and methodologies. Give us a call today and learn how PX Media can help your business get to the top of the search results!

by: Douglas G.

Jun

Flesch–Kincaid readability test – Wikipedia, the free encyclopedia

Categories: Design Tips, Search optimization

Tags: google, optimize website, Search engine optimization, search engine rank, SEO, twitter tips

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Flesch–Kincaid readability test – Wikipedia, the free encyclopedia.

How does your site read? If your into calculations give this a look. For SEO purposes this may be worth while looking into. Copy a page of text from your site and test it. It’s quite possible that Google and other search engines are using some sort of readability algorithm for ranking.

Jun

Small Business Twitter News

Categories: Design Tips, Social Networking Sites, Web Design Blog

Tags: how to twitter, networking tips, Search engine optimization, twitter tips

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Small Business Twitter News

Small Business News June 24, 2011 By Small Business News

Does your small business use Twitter? Well, whether you market celery or software, it’s probably a good idea to stake a claim in the microblogging space. Enjoy the tips and trends below and retweet this resource if you get the chance.

How To

Twitter is about communication. OK, marketing too at times, but the key to understanding how to use social media channels so they work for your business is to be sure you’re using the right tool for the right job. Take the way Rakuten Inc. decided to communicate displeasure with the Japanese Business Federation, Keidanren. We’re not suggestion you shoot from the hip. Remember the gravity of what you say, but let your Twitter feed be your voice. WSJ

Making microblogging work. Just like any other business tool, Twitter works best when used in the right way. If Twitter isn’t working for your small business, maybe it’s because you don’t have a clear idea in mind of what you want to accomplish with it. Here’s Jason Kienbaum with more. Business Done Now

Things you definitely shouldn’t do. Though many of the worst things you can do in the Twitter universe are matters of degree, the fact is that bad actors can and do have their accounts suspended. Don’t let this happen to you. Used correctly, Twitter can be a powerful resource for your business. Here are some tips to keep you on the straight and narrow. Ray Vellest

Branding

Avoiding the antisocial brand. The real reason that good behavior is so necessary on Twitter, and really on every other social media site, is not the threat that your account will be shut down, though this is always a possibility. It is the fact that if your social media campaign is nothing more than a traditional marketing effort in new digital trappings, your audience will spot it in no time. You can guess the results. Fast Company

Is Twitter’s impact for real? You might think, reading the title of Roisin Bell’s post, that she’s not a big fan of the platform. In fact, Roisin’s only point is that measuring and quantifying the affect of any tool upon your business remains first priority. Can you measure the affect of Twitter on your business? Is it worth your effort? Bloggertone

Trends

Twitter vs. Facebook. Like other classic rivalries, this one probably has devoted fans on both sides…and plenty undecided. But, truth be told, both social media giants have their benefits and very different audiences. Read the post at the link above and then share your opinion. We’d really like to hear what you think in the comment section below. Technshare

Five tips for getting followed. In the outside world, stalking is a crime, but on Twitter, getting followed is what it’s all about. Check out these 5 tips that should have a flock of people way too interested in your every tweet. Don’t say we didn’t warn you! If you’ve worked out your strategy, it’s time to get started. Remember to target the followers that can be most helpful to your business. Ray Vellest

Twitter boosts international sales. This survey shows that social media, the big three at least, are having a positive impact on sales internationally. The other two big social media sites, Facebook and LinkedIn, are also part of the equation. Check out the survey to learn about how Twitter and other social media services could be improving your bottom line today. eWeek.com

Conclusion

Even chambers harness the power of Twitter. Even more traditional business organizations are seeing the value of Twitter as a networking tool. Here’s a story about a local chamber that decided to theme an entire business expo around the microblogging platform. How can you use Twitter to build relationships in your organizations and communities. Las Vegas Review-Journal

Why businesses without Twitter are conspicuous. If your businesses doesn’t use Twitter, Facebook or other social media marketing, you may stand out in a way you didn’t intend. Customers today expect a place on the social Web. If your competitors have a presence and you don’t, who do you think your customers will be buying from? louisville.com

via Small Business Twitter News.

Jun

If Your SEO Company is not ranking on the first or second page of Google, How can you expect them to get your site on the first or second page?

Categories: Web Design Blog

Tags: google, keywords, page rank, search engine rank, SEO, web design

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[dcs_img_ngg width="200" height="180" thumb="true" framed="black"
author="author:Douglas Goddard" desc="This is a screen cap the the Google front page for my keyword Los Angeles Web Design. Notice the date, top right"
lightbox="true" title="Front Page Ranking on Google"
pos="right" mleft="15" pid="348"]

How difficult is it to rank in Google when competing with 35,000,000 other sites?

Well, this is a question asked often. The short answer is “Very Difficult”. In our industry “Web Design” everyone and their mother want’s to rank with the most popular keyword phrase “Los Angeles Web Design”. Click on the thumbnail to the right. PX Media has ranked at various times on the front page for this highly completive keyword. Today Jun 17th 2011 we are #3.

I think we may have a party
No really, it’s no easy task ranking for the keywords that most likely are the front door to your business. Many months can be spent working daily towards page rank. We offer SEO services to our clients on top of web design.