Web Design Blog

If the last few months of ranking changes have shown me anything, it's that poorly executed link building strategy that many of us call white hat can be more dangerous than black-hat strategies like buying links. As a result of well intentioned but short-sighted link building, many sites have seen significant drops in rankings and traffic. Whether you employ link building tactics that are black, white, or any shade of grey, you can do yourself a favor by avoiding the appearance of link spam.

It's become very obvious that recent updates hit sites that had overly aggressive link profiles. The types of sites that were almost exclusively within what I called the "danger zone" in a post about one month before Penguin hit. Highly unnatural anchor text and low-quality links are highly correlated, but anchor text appears to have been the focus.

via 17 Types of Link Spam to Avoid | SEOmoz.

You might not realize how important colours are in web design. If a website is green, it might as well be blue; it doesn’t matter. And while I thought this myself for a long time, I recently came to the conclusion that the color is actually going to make a huge difference and express something different to your audience. There are psychological effects behind each color and tone, therefore I decided to tell you more about them today.

via How Colors in Web Design Help in Making Websites Successful.

More about selecting color for your website design or logo.

• Design or theme: The theme/template and colors which are used in your website should be carefully chosen, while keeping your business image in mind. Colors and graphics which are too loud or boring can hamper the image of your company. All in all, the overall design of your business website should be attractive to your target clients

• Content It does not matter if you have the most unique graphics and designs on your website, the only thing that can help you to expand your customer base, is the content. Customers will judge your company by whatever you will write on your website. The content should be professionally written keeping in mind the target customer base, to make your website effective. Content is also the one main factor concerning search engine rank.

• Search Engine Optimization: Along with a good design, your website should also be search engine friendly. You might have a very attractive custom designed website, but if it does not feature high enough in the search results of your customers, then it does not imply as an effective website. We, at PX Media understand the importance of a result-oriented website and can offer the most suitable solution for your website design needs.

• Navigation: Internal navigation of your website should be easy and smooth. Facing any type of problem while navigating within the website can be very frustrating for the user. Pages should be properly linked to each other, so that the user does not have to go back to main page every time.