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Why Startups Need to Blog (and what to talk about)
Editor’s Note: This is a guest post by Mark Suster (@msuster), a 2x entrepreneur, now VC at GRP Partners. Read more about Suster at Bothsidesofthetable Blogs. We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, if you are reading this you read blogs. But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? Absolutely. This is a post to help you figure out why you should write and what you should talk about. 1. Why If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging. It really started simply enough. I was meeting regularly with entrepreneurs and offering (for better or for worse) advice on how to run a startup and how to raise venture capital from my experience in doing so at two companies. I was having the same conversations over-and-over again (JFDI, Don’t Roll Out the Red Carpet when Employees are on the Way Out the Door, Don’t Drink Your Own Kool Aid, etc) and I figured I might as well just write them up and make them available for future people who might be interested. I never really expected a big audience or ever thought about it. I had been reading Brad Feld’s blog & Fred Wilson’s blog for a couple of years and found them very helpful to my thinking so I honestly just thought I was giving back to the community. Read more0
17 Content Creations Ideas to Inspire You [Infodoodle] | MarketingProfs Daily Fix Blog
In a MarketingProfs University course for Marketing Writing Bootcamp, instructor Ann Handley answered the oft-asked question “What do I write about when there’s nothing to say?”And so, I pulled out the color Sharpies and doodled Ann Handley’s answers for y’all.Brightly doodled, the 17 content creation ideas covered in the course should inspire beginning bloggers and, heck, even those with a zillion posts under their belt to churn out engaging, awareness-building posts all the time.via 17 Content Creations Ideas to Inspire You [Infodoodle] | MarketingProfs Daily Fix Blog.
