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8 Insightful Marketing Predictions for 2013 and Beyond

It’s that time of year again! 2013 is on the horizon, so whip out your crystal balls, marketers — it’s time to make some predictions about what’s in store for next year. Don’t have one handy? That’s cool. You don’t need to be clairvoyant to make a prediction or two. In fact, how about we get the ball rolling.

In 2012, the world of marketing underwent some major changes. We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. So what’s on tap for next year?

We’ve compiled some of our most insightful predictions — backed by several industry experts and thought leaders — into our new guide, 20 Marketing Trends and Predictions for 2013 & Beyond. You can catch 8 of them in this blog post, and be sure to download the full guide if you’re curious about what the other 12 will mean for your marketing in 2013. Now let’s get to it, marketers!

Posted by Pamela Vaughan / Tue, Dec 04, 2012 @ 08:00 AM

via 8 Insightful Marketing Predictions for 2013 and Beyond.


PX Media adheres closely with the Google Webmaster Guidelines, and has a strict SEO policy. This allows you to rank safely.

Whether you have a well established business or just starting in the field, you cannot afford to ignore the importance of online presence in today’s highly competitive world. With an ever increasing number of companies entering the market every day, it becomes crucial to maintain your customer base. You need a strong and reliable brand image to keep your customers engrossed in your products and services. A custom designed and developed website is an ideal way to enhance your online presence.

PX Media, based in Pasadena CA, offers professional web design and development services globally to a list of esteemed clients. A professionally designed website can benefit your business in a lot more ways than you can imagine. Along with keeping your existing customers updated about the new products, it also helps to attract potential customers. In order to achieve that, your website should have an essential feature, known as search engine optimization.In simple words, it means that whenever a user searches for the products or services provided by your company, your website should appear in the first ten results.
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In today’s age you cannot ignore the importance of online marketing for the growth of your business. With the increasing number of people opting for online services, there is a fair chance that online marketing will gradually overshadow the conventional marketing methods completely. Even the companies involved with an online web business have understood that in order to enhance their customer base, they will have to increase the visibility of their brand. Undoubtedly social media marketing is the best way to achieve that.

 

Worldwide approach, easy accessibility, cost-effectiveness are some of the prime factors which have contributed in making social media marketing a popular choice. Providing an interactive platform to the companies and consumers, social media acts as a link between the buyer and the seller. Companies can display their products on social media sites and simultaneously the consumers can give their feedback instantly. Being aware of the demands and likes of the consumers is the first step towards providing quality products and services. It has made a huge impact on the local and as well as global web businesses as companies can better understand their customer needs and can develop products accordingly.
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Thousands of web marketers are chasing high conversion rates all over the world, but according to the statistics an average eCommerce website converts only 2 or 3 visitors out of every 100 into the customers that’s the best case scenario actually, new stores only dream about 2-3% conversion rates. This number may seem to be not very optimistic, but wait a minute because any online business requires tons of patience, special knowledge and a bit of luck. So if your website has low conversion rates it needs to be optimized to increase the conversion and Google Website Optimizer is the tool that will help you a lot in solving the conversion issues. But before you’ll start using this great tool we must warn you that it is just a software an don’t let it to think instead of you. The normal time for holding your experiments and testings with Google Website Optimizer is 4 or 5 weeks.

via Tips on Using Google Website Optimizer | Template Monster Blog.


What is the most important marketing decision when creating an online business?

It’s your domain name, the URL of your business. www.Your Domain Name.com.

In an ideal situation, your domain name should explain exactly what your business does. This is an essential part of how your domain will be ranked by a search engine. In fact, most search engines consider your domain name as the highest ranking element of your website.

Consider the acronym CSA. What is CSA? You would never know by only reading the acronym. It happens to be a consumer review website, where you can post reviews about good and bad customer service for U.S. businesses. People are not going to search for a business or terms they have never heard of, such as CSA. It’s best to have the most relevant keywords in the domain name, or search terms, that a prospective customer might enter into the search field of a web browser.

Now look at the domain www.CustomerServiceArmy.com. This is a domain name with relevant key words, which explain the focus of the business. It’s also what the acronym CSA stands for. A simple choice like a domain name becomes essential to the planning stages of any new online venture. If you want to be at the top of the search results on the biggest search engines, spend the time up front so people can find you!

Here’s another example of how search terms can help your website’s ranking. Let’s say that you live in Pasadena, CA, and you’re looking for a Flash designer. Try searching for the term “Flash designer in Pasadena” on Google. PX Media appears at the top of your search results. Now think about the domain name. You are probably thinking that www.pxmediainc.com doesn’t have the word “Flash” in it, yet it appears in the top search results. You will see pages of other companies with the word “Flash” as part of their domain names. This is a unique situation where PX Media has worked for years to get its website to rank on the first page, using may essential components of Search Engine Optimization (SEO).

Search for a domain name and regester with PX Media. »

Anything that is listed after the domain name extension (e.g. .com, or .net) is the path that your customer will follow to a particular page on your website. For example, look at the following web link: http://www.pxmediainc.com/Flash_services_intros_presentations_SEO.htm. This is another factor that will be considered in the overall website rank. Google will index the full URL of each page, which includes the domain name and the full page name. This is one reason that PX Media ranks as high as it does, because of its high individual page rankings.

Search engines like Google use sophisticated robots or spiders to index each page of your website. You should aim to make each page of your website as important as the home page. For example, when someone searches for a particular key word, Google will give them the most relevant and up-to-date individual web pages with those results. This could be any page of your website, where some might be weaker than others. This page may be the only thing that a prospective customer sees for your business. If it doesn’t grab their attention and evoke a call to action (calling you, or going to another page on your website), they may move on to a competitor’s website and never see your home page.

SEO has greatly evolved over the past five years and continues to change as each search engine changes their website ranking guidelines. Besides your domain name, another way to improve your website rank is to use two or more domain names. However, Google, or the largest search engine, only ranks the main domain name. You can use one domain name for ranking purposes, while another domain can be used for marketing purposes. For example, you can redirect a second domain name to the main domain to help boost your total website traffic.

PXM prides itself on its SEO knowledge and takes a pro-active stance on following the latest SEO trends and methodologies. Give us a call today and learn how PX Media can help your business get to the top of the search results!

by: Douglas G.


Flesch–Kincaid readability test – Wikipedia, the free encyclopedia.

How does your site read? If your into calculations give this a look. For SEO purposes this may be worth while looking into. Copy a page of text from your site and test it. It’s quite possible that Google and other search engines are using some sort of readability algorithm for ranking.

 


[dcs_img_ngg width="200" height="180" thumb="true" framed="black"
author="author:Douglas Goddard" desc="This is a screen cap the the Google front page for my keyword Los Angeles Web Design. Notice the date, top right"
lightbox="true" title="Front Page Ranking on Google"
pos="right" mleft="15" pid="348"]

How difficult is it to rank in Google when competing with 35,000,000 other sites?

Well, this is a question asked often. The short answer is “Very Difficult”. In our industry “Web Design” everyone and their mother want’s to rank with the most popular keyword phrase “Los Angeles Web Design”. Click on the thumbnail to the right. PX Media has ranked at various times on the front page for this highly completive keyword. Today Jun 17th 2011 we are #3.

I think we may have a party :-)
No really, it’s no easy task ranking for the keywords that most likely are the front door to your business. Many months can be spent working daily towards page rank. We offer SEO services to our clients on top of web design.

Thanks Google, salute.
DG.

Front Page Ranking on Google – Los Angeles Web Design – Pasadena Web Design