Designers often don’t take time they should to learn basic psychological principles that will help them produce websites more usable for the visitors. As a rule they omit some valuable principles considering either unnecessary or to complicated, but in fact they are neither. Generally there are dozens of tricks and techniques to implement, but mostly they are straight-forward and can be applied to any eCommerce website. Eventually these principles became more complexed what turned into the new trend in web design and marketing called Neuro Web Design.
via How to Sell More with Neuro Web Design | Template Monster Blog.
