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All posts tagged optimize my site

PX Media adheres closely with the Google Webmaster Guidelines, and has a strict SEO policy. This allows you to rank safely.

Whether you have a well established business or just starting in the field, you cannot afford to ignore the importance of online presence in today’s highly competitive world. With an ever increasing number of companies entering the market every day, it becomes crucial to maintain your customer base. You need a strong and reliable brand image to keep your customers engrossed in your products and services. A custom designed and developed website is an ideal way to enhance your online presence.

PX Media, based in Pasadena CA, offers professional web design and development services globally to a list of esteemed clients. A professionally designed website can benefit your business in a lot more ways than you can imagine. Along with keeping your existing customers updated about the new products, it also helps to attract potential customers. In order to achieve that, your website should have an essential feature, known as search engine optimization.In simple words, it means that whenever a user searches for the products or services provided by your company, your website should appear in the first ten results.
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content-is-king-website-designer

A website that has useful and informative content will be more likely to attract visitors and induce them into returning.

  • When you compose your page text try to utilize the words that users might plug in as search queries in their search for the information on your site.
  • Spelling, Be sure to not only spell-check your site but have a third parity read through an check grammar. Writing copy for a website is not the same as for print, books, magazines and newspapers. We will be adding more about copy writing to this page at a latter time.
  • The text on an HTML page should not exceed 180 kilobytes.
  • Facilitate navigation through your website by providing a static text link for every page.
  • Text in an image is not index able; if you want important information to be indexed on a search query, make sure it is placed outside of all images, including your company logo. ALT tags for images can help but will not replace the strength of live viewable text on your site.
  • A site map is much like a roadmap or driving directions, except its purpose is served by enabling the search spiders to locate all of your pages and encounter links that are embedded in menus, list boxes, and other similar website components not readable by search engines.
  • The site hierarchy should always be maintained as such that every page should have a distance of only one to three clicks from the home page. On larger sites this might pose a problem, but we always warn our clients to give the users of their site a clear path to all content.

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detour-301-redirect

Redirect 301 or the 301 Permanent Redirect is used in several cases: when we need to change the domain name, move the web page or use site URL with/without “www”. 301 redirect is highly important for the Page Rank (PR) and search traffic.

Redirect 301 is a very popular theme on most SEO forums. Each search engine provides its own tips on how to use this function correctly. In this blog post we’ve united most popular and efficient ways of using Redirect 301.

301 redirect is the best way to preserve your PR in search engines if you are moving your website or a single web page. 301 code is interpreted as the page is being “moved permanently”.

301 Redirect Tips, Tricks and Info

via How to Use Redirect 301 Correctly on Various Server Platforms | Template Monster Blog.


What is the most important marketing decision when creating an online business?

It’s your domain name, the URL of your business. www.Your Domain Name.com.

In an ideal situation, your domain name should explain exactly what your business does. This is an essential part of how your domain will be ranked by a search engine. In fact, most search engines consider your domain name as the highest ranking element of your website.

Consider the acronym CSA. What is CSA? You would never know by only reading the acronym. It happens to be a consumer review website, where you can post reviews about good and bad customer service for U.S. businesses. People are not going to search for a business or terms they have never heard of, such as CSA. It’s best to have the most relevant keywords in the domain name, or search terms, that a prospective customer might enter into the search field of a web browser.

Now look at the domain www.CustomerServiceArmy.com. This is a domain name with relevant key words, which explain the focus of the business. It’s also what the acronym CSA stands for. A simple choice like a domain name becomes essential to the planning stages of any new online venture. If you want to be at the top of the search results on the biggest search engines, spend the time up front so people can find you!

Here’s another example of how search terms can help your website’s ranking. Let’s say that you live in Pasadena, CA, and you’re looking for a Flash designer. Try searching for the term “Flash designer in Pasadena” on Google. PX Media appears at the top of your search results. Now think about the domain name. You are probably thinking that www.pxmediainc.com doesn’t have the word “Flash” in it, yet it appears in the top search results. You will see pages of other companies with the word “Flash” as part of their domain names. This is a unique situation where PX Media has worked for years to get its website to rank on the first page, using may essential components of Search Engine Optimization (SEO).

Search for a domain name and regester with PX Media. »

Anything that is listed after the domain name extension (e.g. .com, or .net) is the path that your customer will follow to a particular page on your website. For example, look at the following web link: http://www.pxmediainc.com/Flash_services_intros_presentations_SEO.htm. This is another factor that will be considered in the overall website rank. Google will index the full URL of each page, which includes the domain name and the full page name. This is one reason that PX Media ranks as high as it does, because of its high individual page rankings.

Search engines like Google use sophisticated robots or spiders to index each page of your website. You should aim to make each page of your website as important as the home page. For example, when someone searches for a particular key word, Google will give them the most relevant and up-to-date individual web pages with those results. This could be any page of your website, where some might be weaker than others. This page may be the only thing that a prospective customer sees for your business. If it doesn’t grab their attention and evoke a call to action (calling you, or going to another page on your website), they may move on to a competitor’s website and never see your home page.

SEO has greatly evolved over the past five years and continues to change as each search engine changes their website ranking guidelines. Besides your domain name, another way to improve your website rank is to use two or more domain names. However, Google, or the largest search engine, only ranks the main domain name. You can use one domain name for ranking purposes, while another domain can be used for marketing purposes. For example, you can redirect a second domain name to the main domain to help boost your total website traffic.

PXM prides itself on its SEO knowledge and takes a pro-active stance on following the latest SEO trends and methodologies. Give us a call today and learn how PX Media can help your business get to the top of the search results!

by: Douglas G.


Search engine optimization ranking graphicHow your website ranks on Google™, Bing™, Yahoo® and other search engines and directories could determine your business success. Search Engine Optimization (SEO) will increase your chances of placement/ranking on the top search results pages, specific to your industry and customer niche. Poor website design can impair a search engine’s ability to take inventory of your site content, or could even ban your site completely. PX Media includes the tools needed to help you generate momentum for your website to rank among Search engines and directories. Are you listed? If not, give us a call.

Read More about what SEO is and why you need it.