In conducting your market research, you’ll be gathering two types of data: primary information that you will compile yourself, and secondary information that is already compiled and organized – reports and studies published by government agencies, trade associations, or other businesses in your industry.
Primary Research
If you are going to conduct primary research, you will have to decide how you will question your target group of individuals. The most commonly used avenues are direct mail, telemarketing, and personal interviews.
via Home-Based Business Market Research Sources: Primary Research.
