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Significance of incorporating social media advertising in your web business

In today’s age you cannot ignore the importance of online marketing for the growth of your business. With the increasing number of people opting for online services, there is a fair chance that online marketing will gradually overshadow the conventional marketing methods completely. Even the companies involved with an online web business have understood that in order to enhance their customer base, they will have to increase the visibility of their brand. Undoubtedly social media marketing is the best way to achieve that.
 
Worldwide approach, easy accessibility, cost-effectiveness are some of the prime factors which have contributed in making social media marketing a popular choice. Providing an interactive platform to the companies and consumers, social media acts as a link between the buyer and the seller. Companies can display their products on social media sites and simultaneously the consumers can give their feedback instantly. Being aware of the demands and likes of the consumers is the first step towards providing quality products and services. It has made a huge impact on the local and as well as global web businesses as companies can better understand their customer needs and can develop products accordingly. Read more

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Why Color Blindness is No Longer a Problem for Web Design | Template Monster Blog

Color blindness is a slight inability to distinguish colors. This can be a real drawback for anyone in the design field since the color theory is a basic feature of a successful design, and lots of decisions are based on the feeling and emotions derived from design decisions.Have you ever considered color blindness when designing a UI? Well, even if not here are some useful tips that will help produce a colorblind-friendly website.It is remarkable that approximately 8% of all Caucasian males and 0.5% of females experience problems with some forms of color deficiency, and it means that 1 of 20 users may not be able to see your website in its full beauty. For these viewers the text may be fuzzy and images may be unrecognizable.via Why Color Blindness is No Longer a Problem for Web Design | Template Monster Blog.

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HTML5 Features, Tips, and Techniques | 39Articles

HTML5 examples can be really good inspiration for anyone starting a new web project, after all it is the future of web page markup and we all need to prepare for it. HTML5 is being developed as the next major revision of HTML HyperText Markup Language. The major market and internet leaders are already switching to the HTML 5 platform.With Apple and Google both pushing the standards in order to facilitate more advanced web development, we now see HTML 5 implementations popping up all over the place as more companies get on board with the advanced features.With the constant drop of Flash usage in web and internet applications, HTML5 is opening new doors to web designers and developers. In this scenario, it is indeed imperative for every web developer to know about basic tutorials, tricks and terms of HTML5.Here we present before you, a comprehensive list of more than 30 HTML5 examples, tutorials and techniques that you can’t afford to miss if you are a web developer.via HTML5 Features, Tips, and Techniques | 39Articles.

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The Hands vs. the Brains » UIE Brain Sparks

Handwork and BrainworkInnies and outies have a lot in common. One thing they share is the need to distinguish whether a project is handwork or brainwork.Handwork is when the hiring team knows what they want; they just lack the right number of hands to get it all done. Let’s say the team needs new screens designed. They know what the screens are and how they should work. They’ve built many screens before, quite successfully, so it’s not a problem of knowing what to do.The problem is they don’t have enough hands to get the job done. All of their internal resources are otherwise occupied, thereby stalling the screen-production piece of the project. In this case, they hire a contractor—someone who will come in and help them crank out more screens. This is handwork.But there’s another way the project could go down. What if our hypothetical team doesn’t know what the screens are or how they should work? What if they don’t have the experience of building screens before and lack the confidence and skills to get started efficiently?In this case, they need someone to help them come up with a strategy for identifying which screens need work and how to tackle them. In fact, once that strategy is set and they understand what the project needs to be finished, they may have, internal to the team, all the resources necessary to complete it.This is when they hire an outside consultant; someone who will bring in expertise and skills the team doesn’t otherwise have. This we call brainwork.via The Hands vs. the Brains » UIE Brain Sparks.

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5 Design Decision Styles. Whats Yours?

Over the last few years, weve been studying the process designers and their teams use to make important decisions like these. In the course of our work, weve discovered there are five common styles of design that almost every team uses: 1 Unintended, 2 Self, 3 Genius, 4 Activity Focused, and 5 User Focused.The order reflects the increasing amount of research the team employs to make decisions. While one could also think of the order as a growing maturity of the team, it turns out that each one has its place. Some projects dont warrant the costs, time, and resources necessary for extensive user research, but other projects will fail without it. Knowing when more extensive research is necessary is key to good experience design management.via 5 Design Decision Styles. Whats Yours?.