Have you checked your Google Analytics traffic sats recently and noticed a bit of traffic from some unlikely sources? When checking your referrers which sites have sent you traffic have you spotted sites such as www.forex-ninjas.com and www.rock.to? If so, then you have had some referrer spam. This traffic is no good at all to you, and isn’t actually the result of them visiting your site at all. Confused? What is referrer spam? When you add Google Analytics or indeed any public facing analytics code to your website you are placing a small script on your web pages. When someone visits your pages the script tells Google about the visit and Google then show it on your Analytics report. However, as the script is visible in your page source try navigating to your web page, then click ‘View Source’ in your web browser tools and find ‘analytics’ it can be used in a bad way too.