The clock is ticking. You have three seconds to convince a potential customer viewing your website to stay there. But why should they if your site looks sloppy, has unclear messages, and has noticeable spelling mistakes?
First impressions count in all situations, especially on the Internet. The difference between a good impression and a bad impression is the chance of gaining a sale, or losing a customer forever.
If a company can’t make a good first impression, how is it going to provide outstanding service for the duration of the customer relationship?