Why Thinking Like A Fish Can Help Your Business
When we are operating a business, we are often told to try and think like the consumer. To ‘walk in their shoes’ or to ‘get inside their head’ and know what they are thinking and feeling. All this is done with the end goal of creating a better experience for the consumer or of providing them with exactly what they want.
I remember a story told by a famous copy writer about a fisherman. This was no ordinary fisherman. He had gained legendary status in fishing circles. He was always top of the trophy board. The fisherman was routinely famous for out fishing a boat of fisherman all by himself! And he did it with old school tackle. None of this fancy rod and reel stuff that his competitors had.
How Did He Manage To Do It?
He says the secret came to him years ago when he was thinking about how to catch more fish. He reasoned if his desire was to catch fish, then he needed to know everything he could about fish.
So he vigorously set about learning everything about fish. He learned their feeding habits, how they fed, when they fed, their migration habits, their relationship to currents, how they behaved in different types of water, how they fed in different seasons and weather conditions. He spent a lot of time studying the ocean, and weather. He studied the relationship the fish had to the ocean and weather.
His competitors were out studying to become better fisherman. They were investing their time in fishermen related things. Buying fancy lures or bait, upgrading their rod to the newest model and playing with their sonar fish finders.