Two-tenths of a Second to Form a First Web Impression

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When viewing a website, it takes users less than two-tenths of a second to form their first impression, according to recent research from the Missouri University of Science and Technology. The research also revealed that it takes a little longer – about 2.6 seconds – for a user’s eyes to land on the area of the website that most influences that first impression. Users spent an average of 180 milliseconds focusing, or “fixating,” on that one particular section before moving on. The data could be useful in helping Web designers understand which elements of a page are important to users.

via Two-tenths of a Second to Form a First Web Impression – Net Features – Website Magazine.

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