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Law Firm
Case Study

Marketing, PPC Advertising
Search Engine Optimization
SEO Writing Services
Web Development
Graphic Design
Pay-Per-Call Marketing

Client

Law Office of Meredith Mochel

PX Media was selected after an online search, with the decision influenced by culture fit, value for cost, aligned company values, and legal marketing experience. The project team included 2–5 people supporting the engagement. The scope included a website redesign for stronger usability and structure, followed by ongoing SEO, Google Ads, Pay-Per-Call advertising, monthly article writing, and call/form tracking so the firm could see lead activity and performance over time.

Client

Meredith Mochel

Date

Dec 15, 2025

Review Link

www.CLUTCH.co

Live Link

www.davis-hoss.com

110
Keywords in Top 3
Tracked keyword set improved by +44 keywords in Top 3 (SEMrush Position Tracking, Apr 2, 2025 – Jan 24, 2026).
371
Keywords in Top 100
Tracked keyword set improved by +49 keywords in Top 100 (SEMrush Position Tracking, Apr 2, 2025 – Jan 24, 2026).
27.6%
Visibility
Visibility increased to 27.6% with a gain of +22.73 (SEMrush Position Tracking, Apr 2, 2025 – Jan 24, 2026).

Details

The Project

The Law Office of Meredith Mochel partnered with PX Media for a website redesign and ongoing digital marketing focused on criminal defense, DUI, and family law searches in Tennessee and Georgia. The engagement included site structure updates, SEO management, monthly content publishing, paid search support (Google Ads and Pay-Per-Call), and call/form tracking so lead activity could be reviewed over time.

Scope work included rebuilding core service pages, tightening internal page structure, and setting up tracking so calls and form submissions could be attributed to campaigns and pages.

Results & Feedback

The firm reported stronger visibility, steady incoming calls, more contact form submissions, and a more effective website experience for prospective clients. SEMrush Position Tracking also showed measurable growth across the tracked keyword set during Apr 2, 2025 – Jan 24, 2026.

What we improved:

  • Site structure and service-page clarity
  • Local targeting and content publishing cadence
  • Tracking for calls and form submissions

Performance highlights from the tracking period include +44 more keywords in the Top 3, +49 more keywords in the Top 100, and Visibility rising to 27.6% (+22.73). Average position also improved across the tracked set, reaching 21.98 (improvement of 50.77 positions). Meredith summarized the experience this way: “Their consistency has made the entire process simple for our firm.”

Tracked terms included core Chattanooga searches tied to criminal defense, DUI, and family law, with multiple queries moving into stronger page-one positions across the review period.

Goals
The goal was a stronger online presence that produced steady incoming calls while making it easier for potential clients to understand services quickly. The strategy combined ongoing SEO and monthly writing with Google Ads and Pay-Per-Call for near-term lead flow, supported by tracking so performance could be reviewed without guessing what happened after someone reached out.
Ratings
The review scored the engagement at 5.0 overall, with positive feedback on communication and consistency. The only improvement noted was a preference for slightly more frequent planning calls at times, while also stating that delivery and communication stayed steady throughout the engagement.
Mochel Law
Mochel Law
Competitive analysis line graph comparing estimated traffic for mochellaw.com vs three competitor law firms from Dec 27 to Jan 24.
Line chart comparing average position for mochellaw.com, houstonalexander.com, and chatt-law.com from Apr 16 to Jan 24, with a sharp fluctuation

Outcome

Project Summary

The Law Office of Meredith Mochel partnered with PX Media for website redesign and ongoing marketing support focused on lead flow and search visibility for criminal defense, DUI, and family law matters in Tennessee and Georgia. The ongoing work includes SEO management, Google Ads and Pay-Per-Call support, monthly article writing, and tracking tools that help the firm monitor calls and submissions.

Across the SEMrush Position Tracking date range (Apr 2, 2025 – Jan 24, 2026), the site expanded ranking coverage and improved visibility across the tracked keyword set, including +44 more Top 3 rankings, +49 more Top 100 rankings, and Visibility rising to 27.6% (+22.73). The client’s review reflects what that progress looked like in the real world: stronger visibility, steady incoming calls, more contact form submissions, and a smoother process due to consistent execution and organized communication.

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Project Categories

Comprehensive Digital Marketing Expertise

With over 24 years of experience, our team has honed unmatched expertise in delivering comprehensive digital marketing solutions. Our deep understanding and proven track record across SEO, website design and development, hosting, and more ensure that we bring seasoned insight and innovative strategies to elevate your online presence and performance.

SEARCH ENGINE OPTIMIZATION – SEO

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