Franchise
Case Study
Marketing, PPC Advertising
Search Engine Optimization
SEO Writing Services
Web Development
Graphic Design
Search Engine Optimization
SEO Writing Services
Web Development
Graphic Design
Client
XGolf – Simulator Corporate and Franchise
PX Media LLC was chosen for their project through a referral, which stands out as a primary reason for their selection over other contenders. The project team comprised 2-5 employees from PX Media LLC, indicating a small but focused team dedicated to the project’s execution. The scope of work is highlighted by the client’s emphasis on the excellent service and responsiveness received from PX Media LLC. The detailed description of key deliverables wasn’t specified, yet the commendation of service quality suggests that PX Media LLC effectively met or exceeded the client’s expectations in their engagement.
Client
Ryan D’arcy
56%
COST PER BUILD DECREASE
81%
SUPPORT & MAINTENANCE SAVINGS
416%
ROI
Details
The Project
XGolf’s director of franchise operations Ryan D’arcy came to PX Media looking to rebuild his corporate websites and create a new system of creating location websites for franchise owners. What they had was all one off sites with no continuity, no support, and no maintenance.
Results & Feedback
The overall goal was to save time pre build, and save money maintaining the sites post build. By adapting the full suit of websites into WordPress multi site PX Media took a typical build time of 4-6 weeks and dropped it to 4-5 weeks. PX Media now not only supports every aspect of the XGolf web presence but also support all franchise locations as if they are each our client.
Goals
WordPress Multisite is the foundation for XGolf’s modern, responsive, and modern web design and development. WordPress Multisite allows XGolf to seamlessly integrate all of its functionalities, such as location mapping, booking /scheduling, gift card purchasing, and more. WordPress Multisite also includes a complete SEO setup, including Google location integration and sitemap configuration. Optimized titles, meta and ALT tags are also included. Performance enhancements are also included, such as page speed optimization, image optimization, Minify, and combining JavaScript and CSS. XGolf has carefully maintained brand continuity across four types of websites and across 14 franchise sites. Using WordPress Multisite gives XGolf a competitive advantage by allowing it to serve images across multiple sites quickly and easily, and by allowing admins to assign admin privileges to one site or multiple sites with one login. Role assignments also prevent admins from making significant changes that could negatively impact the overall brand.
Ratings
The client awarded PX Media LLC an impeccable rating across all evaluated categories, reflecting outstanding satisfaction with the services rendered. Quality of work received a score of 5.0, indicating exceptional performance and deliverables that likely exceeded expectations. The same excellent rating was extended to service and deliverables, emphasizing a high standard of client service and the value of the work produced. Schedule adherence was also rated 5.0, demonstrating PX Media LLC’s commitment to meeting deadlines and managing time effectively. The client felt the project represented good value in terms of cost, rating it 5.0 for staying within estimates and delivering worth for the investment. Finally, the willingness to refer, measured by a Net Promoter Score (NPS) of 5.0, suggests the client is highly likely to recommend PX Media LLC to others, showcasing trust and satisfaction in the partnership. These ratings underscore a seamless and highly satisfactory client experience with PX Media LLC.
Outcome
Project Summary
X-Golf’s indoor golf simulator venues are market leading, sophisticated, socially interactive locations. They streamline food and beverage services to create low overhead, high margin opportunities for franchisees. This is all backed by state of the art, innovative virtual reality technology.
PX Media built a completely new system using WordPress/Divi. Giving the ability to clone sites from our hosting system within minutes. We provide top shelf security, SSL, CDN’s, IP blocking, Auto notifications of site health and status. All sites are hosted on VPN’s. Each has its own server. Problem sites do not affect others because of the isolation. Virtually no downtime.
Franchise sites do not have access to these plugins unless permission has been given. Franchise admins get access to make edits to content but not structure and are not able to edits code. This new system gave XGolf the power to keep branding across all sites and limit problems.
PX Media also supports and maintains over 30 exclusive servers to XGolf websites. This allowed security and a much less chance of hacking. PX Media maintains all XGolf sites, over 30 sites as of Mar, 2021. New franchise sites are created in about a week or less.
Comprehensive Digital Marketing Expertise
With over 24 years of experience, our team has honed unmatched expertise in delivering comprehensive digital marketing solutions. Our deep understanding and proven track record across SEO, website design and development, hosting, and more ensure that we bring seasoned insight and innovative strategies to elevate your online presence and performance.
SEARCH ENGINE OPTIMIZATION – SEO
We are masters at elevating your online presence through SEO. Our expertise in conducting in-depth keyword research and applying white hat practices ensures your top rankings in major search engines. Our strategy is tailored to boost your visibility and drive your digital success.
WEBSITE DESIGN & DEVELOPMENT
Our proficiency in website design and development sets us apart in a digital realm filled with millions of websites. We are experts at creating sites that are not only visually striking but also functionally superior, ensuring your organization’s growth. Our dedication is to craft a website that truly reflects your brand.
CONTENT WRITING
Our content writers are connoisseurs of SEO and persuasive marketing copy. Expertise in creating content that is both informative and compelling allows us to drive your business objectives forward. Our capability elevates your content strategy to new heights.
TECHNICAL SEO & PAGE SPEED OPTIMIZATION
Our combined Technical SEO and Page Speed Optimization service targets crucial back-end improvements, like enhancing page speed, to boost your website’s rankings. By rectifying errors and reducing load times, we make your site more search engine-friendly and improve user experience. This dual approach ensures your website is fast, efficient, and ranks higher, making it a standout performer online.
PAY PER CLICK – PPC
When immediate results are what you seek, our expertise in PPC campaigns comes to the forefront. We ensure your investment delivers the best possible returns, demonstrating our skill in crafting targeted and effective advertising strategies that work.
HIGH-PERFORMING SECURE HOSTING
Our exclusive focus on high-performing secure hosting delivers unparalleled speed and top-tier security benefits. Specializing in managed hosting, we provide a fortified platform that ensures peak performance and maximum security for your website, safeguarding against online threats.