Franchise
Case Study
Marketing, PPC Advertising
Search Engine Optimization
SEO Writing Services
Web Development
Graphic Design
Client
XGolf – Simulator Corporate and Franchise
56%
Details
The Project
XGolf’s director of franchise operations Ryan D’arcy came to PX Media looking to rebuild his corporate websites and create a new system of creating location websites for franchise owners. What they had was all one off sites with no continuity, no support, and no maintenance.
Results & Feedback
The overall goal was to save time pre build, and save money maintaining the sites post build. By adapting the full suit of websites into WordPress multi site PX Media took a typical build time of 4-6 weeks and dropped it to 4-5 weeks. PX Media now not only supports every aspect of the XGolf web presence but also support all franchise locations as if they are each our client.
Goals
WordPress Multisite is the foundation for XGolf’s modern, responsive, and modern web design and development. WordPress Multisite allows XGolf to seamlessly integrate all of its functionalities, such as location mapping, booking /scheduling, gift card purchasing, and more. WordPress Multisite also includes a complete SEO setup, including Google location integration and sitemap configuration. Optimized titles, meta and ALT tags are also included. Performance enhancements are also included, such as page speed optimization, image optimization, Minify, and combining JavaScript and CSS. XGolf has carefully maintained brand continuity across four types of websites and across 14 franchise sites. Using WordPress Multisite gives XGolf a competitive advantage by allowing it to serve images across multiple sites quickly and easily, and by allowing admins to assign admin privileges to one site or multiple sites with one login. Role assignments also prevent admins from making significant changes that could negatively impact the overall brand.
Ratings
Outcome
Project Summary
X-Golf’s indoor golf simulator venues are market leading, sophisticated, socially interactive locations. They streamline food and beverage services to create low overhead, high margin opportunities for franchisees. This is all backed by state of the art, innovative virtual reality technology.
PX Media built a completely new system using WordPress/Divi. Giving the ability to clone sites from our hosting system within minutes. We provide top shelf security, SSL, CDN’s, IP blocking, Auto notifications of site health and status. All sites are hosted on VPN’s. Each has its own server. Problem sites do not affect others because of the isolation. Virtually no downtime.
Franchise sites do not have access to these plugins unless permission has been given. Franchise admins get access to make edits to content but not structure and are not able to edits code. This new system gave XGolf the power to keep branding across all sites and limit problems.
PX Media also supports and maintains over 30 exclusive servers to XGolf websites. This allowed security and a much less chance of hacking. PX Media maintains all XGolf sites, over 30 sites as of Mar, 2021. New franchise sites are created in about a week or less.