When opening an online store, you should always contact a web design firm. These professionals will help you develop an attractive website and apply the necessary strategies to generate leads. However, when it comes to eCommerce, lead generation is not enough to ensure the success of your business. You also need people to buy your products or services. Unfortunately, many businesses have trouble achieving this. According to the statistics, even if a website attracts lots of leads, the average cart abandonment rate is around 69%. This is very bad for business, so you should do everything in your power to drive sales up. Here are some simple ways to increase shopping cart conversion rates.
1 To increase shopping cart conversion rates and eliminate required registration
People are becoming more and more reluctant to share their personal information online. As such, even if they want to buy what you’re selling, they might be unwilling to create an account. That’s why required registration is one of the leading causes of cart abandonment. Moreover, some users also dread the idea of having to deal with a large number of newsletters and promotional emails after they register.
Therefore, you should eliminate the required registration from your website. On the one hand, you can introduce a guest checkout option that doesn’t require an account. On the other hand, you can automatically create an account for the user with a random username and password. If you need help with any of this, hire a partner for all your web needs.
2 Optimize your website’s speed
If you manage an online store, you should always look for ways to reduce your bounce rate. And one of the best solutions, in this case, is to optimize your website’s speed. Don’t drive potential customers away with excessive loading times. According to the studies, 40% of your leads will abandon your website if your pages load more than 3 seconds. To increase the speed, you should assess your website’s design and hosting reliability.
3 Simplify the cart
One of the most efficient ways to increase shopping cart conversion rates is to simplify the cart. Users will likely abandon their cart if your checkout page contains many buttons, links, and text. They will view it as too complex and time-consuming, and nobody likes that. Therefore, you should simplify it as much as possible to make it more appealing. While you’re at it, you can also optimize the colors.
4 Use autofill
Another simple yet highly efficient solution is to use autofill on your checkout page. Remember that users appreciate all time-saving features. Therefore, even if autofill only saves them a few seconds when filling in their billing and shipping information, it still counts. You can use autofill for the user’s country, city, street, and postal code.
5 Pay attention to shipping costs
One of the top reasons why people abandon their carts is high shipping costs. This should come as no surprise. When you find what you want on the internet at a great price, you won’t buy it if the shipping costs exceed the product’s value, for example. One solution here would be to lower these costs. Nevertheless, if you want to increase shopping cart conversion rates significantly, you should offer free shipping. Surprisingly, this works even if it translates into higher product prices.
6 Offer assistance
The professionals from MoversTech CRM advise you to use live-chat assistance on your website. This is a great way to improve user experience and build customer trust, increasing conversion rates. If a user has questions about a product or the buying process, they can immediately contact you. Of course, if you want this strategy to work, you must respond in real-time. Otherwise, you’ll only increase your bounce rate.
7 Create urgency
Some users simply enjoy navigating your website for things they might want or need at some point. But you should create urgency if you want to motivate them to buy those products as soon as possible. To achieve this, you can offer limited-time deals or notify users that their favorite products are running out of stock. This will determine users to act now, out of fear of missing out, and will increase your shopping cart conversion rates.
8 Simplify re-orders
If you’re selling consumables, your clients will need to re-order the same products regularly. If you offer quality products at reasonable prices, they’ll probably return. However, if you want to motivate them even more, you should make it easier for them to re-order. The best way to do this is to use automatic re-ordering on your website. If this goes beyond your website’s capabilities, you should hire experts in designing and developing eCommerce websites.
9 Never underestimate the power of client reviews
Most users don’t buy products or services without checking their reviews first. This is particularly true when it comes to expensive purchases. Now, if you don’t show client reviews on your website, the users will look for them on other websites. While doing this, they can easily find other websites to buy from. Thus, providing client reviews is crucial. It doesn’t matter if you also get a few bad reviews. If the good outweighs the bad, this will build customer trust in your brand.
If you want your online store to thrive, you shouldn’t focus solely on lead generation. While attracting potential customers is important, you must also motivate them to buy. As you’ve seen, many things can determine users to abandon their cart. And usually, this has nothing to do with the quality of your products or services but with user experience on your website. Therefore, you should apply these simple ways to increase shopping cart conversion rates if you want your business to succeed. As a general rule, try to make the entire buying process as simple and time-saving as possible.