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7 Landing Page Flaws That Kill Your Conversions [Infographic]

by | Oct 24, 2014 | Internet Marketing

Home / Internet Marketing / 7 Landing Page Flaws That Kill Your Conversions [Infographic]
At the beginning of July, we wrote a blog post about three creative ways to use ShortStack for your business. The first way we covered was using ShortStack to build a landing page, also know as a lead capture page according to good ol’ Wikipedia.
Whether you’re using ShortStack for your promotion or for building a landing page for your website, advertisements, competitions, coupons, etc., we suggest you reference today’s infographic from Quicksprout before you dive into the design process. By keeping the following seven bullets in mind, you can help capture more visitor attention and increase the number of leads you get.

Don’t Require Too Much Information
Have a One Clear Call to Action
Limit Text
Perfect Your Headline
Test Your Page’s Loading Time
Test, Test, Test!
Add Elements that Add to a Page’s Credibility
Readers, what other ways can you increase your landing page conversions? Feel free to comment below.

Frequently Asked Questions

What is the central topic of this infographic post?

It showcases seven common landing page flaws that significantly reduce conversion rates even when the visitor intent is strong.

When was this infographic originally published?
The post was published on October 24, 2014.
Why can landing page flaws hurt conversion rates?

These flaws disrupt user clarity and friction free experience. Examples include multiple CTAs, slow speed, mobile issues, or confusing messaging all of which dilute focus and drive visitors away.

Which typical mistakes are discussed (based on similar industry infographics)?
Common problems include unclear value propositions, too many conversion goals, slow loading, poor CTA placement, cluttered design, lacking trust elements, and poor mobile optimization.
What type of solution does the infographic imply?
Improving landing pages involves simplifying messaging, focusing on a single goal, removing distractions, optimizing for speed and mobile, and using strong visual and trust cues.
Who is the author of the blog?
The article and infographic were created by Douglas Goddard, PX Media’s principal contributor.
Who is the audience for this infographic?
The target audience includes digital marketers, web designers, small business owners, and anyone building landing pages for lead generation or conversions.
How does this infographic relate to broader landing page best practices?
It aligns with established conversion research emphasizing minimalism, speed, responsive design, clarity, and a focused user journey.
Is this still relevant today?

Yes. Despite its age, the principles remain valid common conversion blockers persist unless addressed properly.

Does PX Media offer services to fix these landing page issues?

Yes. PX Media provides campaign aligned landing page design, speed optimization, A/B testing, mobile-friendly UX, and conversion-focused development.

Douglas Goddard* (151)

Douglas is the visionary behind “PX Media,” a beacon of creativity and excellence in marketing for over two decades. Within his illustrious career, Douglas has not only mastered the art of web design, online marketing, and photography. Still, he has also become a pivotal figure in transforming visions into digital realities. His educational journey through renowned institutions, where he delved into fine art and design, laid the foundation for his exceptional skill set. Beyond his technical prowess, Douglas is celebrated for his unwavering honesty, trustworthiness, and educational approach that empowers clients and peers alike.

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