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Before Google Local Services Ads can go live, your business must complete a verification process. The process confirms that your business is legitimate, appropriately insured, and, depending on your category, (properly licensed and staffed by individuals who have...
These are the questions we hear most often from businesses considering or already running Google Local Services Ads. For deeper treatment of any of these topics, follow the links to the relevant pages in our LSA resource library. What are Google Local Services Ads?...
Google Local Services Ads and search engine optimization both help local service businesses get found on Google. They work completely differently and operate on different timelines, different cost structures, and different risk profiles. Neither is a replacement for...
Note: This article compares Google Local Services Ads with standard Google Search campaigns. For a deeper look at each program individually, see our dedicated guides on LSA management and Google Ads management. Google Local Services Ads and standard Google Ads both...
Google Local Services Ads connect people who are searching for a local service with businesses that can provide it. The system is simpler than standard Google Ads in some ways (there are no keywords to manage, no landing pages to optimize), but it operates on its own...
Improving Google Local Services Ads performance means improving the signals Google uses to rank your listing and the signals that cause searchers to call you over competitors. Unlike standard Google Ads, where performance improvement often centers on bidding and ad...
Google Local Services Ads are not available to every business. Participation requires your business to fall within a supported service category, operate in a market where Google has activated the program, and complete the verification process for your specific...
Google Local Services Ads are not equally valuable to every business. The model (pay per inbound call or message, reach searchers with immediate local intent, no landing page required) fits some sales processes very well and others not at all. The businesses that see...
Google reviews have two distinct effects on a Google Local Services Ads account. They affect ranking, where your listing appears in the results (and they affect conversion), whether a searcher chooses to call you after seeing your listing. Both effects compound over...
Most problems in Google Local Services Ads accounts are not unique. The same mistakes appear in account after account, often set up during initial configuration and left uncorrected because the account is generating some leads and no one has looked closely at whether...
Google Local Services Ads use a pay-per-lead model rather than the pay-per-click model used by standard Google Search campaigns. That distinction matters because it changes how you think about cost, budget, and return on investment. You are not paying for someone to...
One of the most common misconceptions about Google Local Services Ads is that ranking works like standard Google Ads: the business with the highest bid gets the top spot. That is not how LSA works. There is no keyword auction in LSA. Google's algorithm determines...
If you have researched Google Local Services Ads, you have probably encountered two names: Google Guaranteed and Google Screened. These were earlier designations for different verification tiers in the LSA program. Google has since moved to a unified name (Google...
Google Local Services Ads (LSA) are a pay-per-lead advertising format that places service businesses at the very top of Google search results above standard Google Ads and above organic listings. When someone in your area searches for a service your business offers,...
Why Most HVAC Companies Get Social Media Wrong Most HVAC contractors approach social media the same way: post when there is time, share a few job photos, and hope it turns into calls. Then wonder why it never does. The problem is not the platform. It is the approach....
Why This Decision Matters PPC advertising is one of the fastest ways to get in front of potential customers. It is also one of the fastest ways to burn through your budget without results if the agency managing it is not the right fit. The difference between a good...
What Are Google Sponsored Results? When you search on Google, you almost always see a group of results labeled "Sponsored" above the organic listings. Those are paid ads run through Google Ads. Businesses pay to appear there, not to show the ad, but each time someone...
If you are planning to run Google Ads, the first question most business owners ask is: What am I going to pay? The honest answer is that it varies. A lot. A law firm in Los Angeles might pay $80 per click for a competitive keyword, while a local roofer in a smaller...
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