“We are selling mouthwatering scrumptious cookies that you have never tasted before; they’er guaranteed to satisfy your cravings and are made specifically to tantalize your taste buds. This all at an exciting price of $5/Cookie”– Buy that? If yes, why so?
Because they are customized cookies that you have never tasted? Or they are at an exciting price? Can’t decide?
Perhaps none of the reasons mentioned above allure the customer into buying the cookies. It’s just the manner in which the cookies were presented to the potential customers that makes them desirable.
Over the past decade, the Internet has deepened its roots into people’s daily lives and made the whole world a potential buyer of products, regardless of their country of origin. All the recent hemming and hawing about the sprawling beast of content marketing has further strengthened its significance. To succeed in internet marketing, one needs to come up with strong and unique content to publicize their products. SEO, email, social media, websites, sales — all these areas, and more, come under content marketing’s umbrella.
According to research published in Interconnected World in 2012, “61% of global internet users research products online.” In order to have the product/services visible to the customers, the content plays a significant role. It helps the product become recognized and improves the potential customer’s search ability. The use of more appropriate keywords directly impacts the chances of a specific site showing up on Google’s first page.
Another study concludes that businesses with websites of 401-1000 pages get 6x more leads than those with 51-100 pages. The larger the number of pages contained in a website; the more it is considered authentic and more often referred by Google. Blogging is yet another great medium, utilizing content marketing to its best. Every new blog post is recognized as a unique web page. More interesting content on the page increases its visits, as well as the blog’s exposure.
People are engaging more and more with social media. It is a great platform for businesses to market their products. Content marketing helps the audience connect with their desired product or service and increases the overall exposure that the searched business receives.
Moving to conclusion, marketing – specifically content marketing, is extremely important for any business. The modern world relies on the Internet and social media to get recommendations for almost every type of product or service. A strong online presence can do wonders for a business and substantially improve its revenues.
Distributed by PX Media
Company Name: PX Media
Contact Person: Douglas