This probably isn’t the first time you’ve heard about how you need to use tech so your small business can keep up with the times. There’s no question there are expensive tech trends being used today that may not help your business all that much. However, not all tech is created equal, and some of it is downright critical for small businesses to realize their potential.
If you’re a small business owner who wants to make the right decisions on what tech you should invest in, look no further. This article will cover some of the most important tech options that can end up saving (and making) your company money.
Nowadays, customers expect a fast and easy checkout experience whenever they make a purchase. Also, they expect to be given a variety of payment options. That’s why it’s so important that your point-of-sale system is up to date for your in-person and online transactions. A good POS system, such as the one offered by Square, will not only help you provide the quick and seamless checkout experience that customers want, but it will also enable you to securely accept several types of payment, as well as manage your inventory across locations.
When it comes to having a reliable website that works well for users, it doesn’t matter what type of business you run — you need one. Hiring a PHP developer will help make your site more powerful through back-end development. PHP is the most-used website coding language (most popular websites use it). If you choose a qualified PHP developer, you can have a powerful site with an easy-to-use interface; that way, you can make changes yourself and not have to hire a developer every time the site needs updating.
Upwork points out that the PHP developers you consider should be experienced with different PHP frameworks (Zend, Laravel, etc.) and possess a thorough understanding of web fundamentals, among other desirable skills. When you talk to a candidate, be clear on how much work you require and the skills they’ll need to complete the project. Also, when putting together a budget, it’s important to keep in mind that hiring a good PHP developer can range anywhere from $25 to $150 per hour.
You also want to make sure your website is secure and attractive; nearly 85 percent of consumers won’t make a purchase from a website that isn’t secure. And if you own a brick-and-mortar shop, this statistic may grab your attention: 97 percent of consumers have used the internet to search for a local business, and 54 percent do it at least once a month. Having a secure website helps your company show up in search results, which, in turn, helps increase the traffic coming through your site.
It’s essential that your website looks professional. A lot of potential customers will judge the credibility of your company based on what your site looks like. Plus, your website will be a primary source for showcasing your products and services, and you want this done in the most attractive way possible. There are several user-friendly platforms that allow you to design your own website, but it takes time. If you want to ultimately save time and money, invest in bringing in a web designer so that you can focus on growing the business.
Every tech trend out there is not beneficial to every kind of business, but some of them certainly are. Make sure you have an updated POS system so you can provide the optimal checkout experience for your customers. Consider investing in a PHP developer to add essential back-end support so that your site functions well. Finally, consider investing in website design to make your site more attractive and take advantage of increased traffic. Each of these options may cost money up front, but they will make you money in the long run.
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