What crosses your mind when you first think of launching your very first website? You might be thinking of learning some programming languages, upgrading your designing skills or you might even feel tempted to sign up for an online course.
But believe us; you are going to waste your money, time and energy if you decide to choose any of the above options. Your website will fail miserably if you keep your focus on things that are vital for the future growth of your website. At PX Media Inc, a trusted web development company in Los Angeles, we have seen numerous business organizations making the same mistake over the years.
Maybe you might eventually manage to develop a beautiful website with powerful features and functionalities but you will fail eventually if you don’t focus on the core concept of developing a website. Success of any website depends on the deep understanding of the psychology of the targeted audience.
Plan your Plan first
Only relying on your gut feeling is not going to help you build a successful website. Without having a proper plan in advance, your plan to launch a fully functional website might come to a screeching halt. There are important processes that need to be maintained.
If you don’t invest your time in research and strategy, all your efforts to build a better website for your brand will go up in smoke. Since it acts as a bridge between your customers and your brand or organization, you need to make sure that the website is working seamlessly on all devices and browsers. If people face issues like – broken links, non-responsive pages or slow loading, they will just leave immediately.
If you don’t focus on your visitors needs while developing a website, we are quite sure that it is not going to yield any productive outcome at the end. 82% of the shoppers conduct online research before buying and if you are in the B2B market, the number goes to 94%. This figure clearly shows how competitive the market is. It means you will have to put in extra time and efforts to make your website look stunning so that your visitors don’t bounce back from your website.
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You need to define your goals and they should not be abstract. You need to set goals that are measurable. Getting more traffic or generating more leads will not help you to achieve your goals. For example, if you have set traffic as your goal, you should be more specific about the traffic. Getting traffic from irrelevant sources will not take you anywhere close to meeting your business goal. You must define your goals in crystal clear words before you even start designing the basic structure of your website and in this case, you have to specify what kind of traffic you are aiming for and over what period of time.
These are simple questions and they demand simple and straightforward answers. Once you have the answers, you will be able to measure your goals. After that you can start designing the website that will be in line with your overall marketing objectives. By defining goals in advance you will you will know where you have missed and by how much.
Think About Customer
How can you even think of designing your website without taking into account your customers’ likes and dislikes? That is insane!
Always remember that your website is the main communication tool between you and your customer. And to communicate with your customer best, you need to create a simple and stunning website that ranks high both on usability and readability fronts. Website are design for your customers, NOT FOR YOU. So, make sure your customers will engage by creating a look and feel that they enjoy.
Allow your customers to get in touch with you by adding some functions like – Quick Contact Box, Live Chat Option or by adding a simple Contact Us box. This will allow you get feedbacks from your customers and this will definitely help you build a better website for your brand. Place clickable contact info at the top and bottom of every page. Most impurely for mobile. Your phone number / maybe other contact info depending on if you are a on-line or brick and mortar business should be the first thing they see at the top of their phones.
Simplify the Buyer’s Journey
The visitors of your website can be broadly categorized into three different types. The first type is the novice one who has no idea where the solution to his problem exist; the 2nd type is the intelligent one who knows that the solution to their problem exists and also knows where to find the solution but is just researching to find the best deal. The 3rd one is the motivated one who is hell-bent on finding the solution and is willing to open their wallet to get it.
So, while designing your website, you need to take into accounts these three types of visitors and their mindsets. Each customer goes through different cycle of the buying stages and it is quite normal for them not to trust your brand. So, the design and the overall structure of your website should be done in such a way that can instill trust in the minds of the viewers. Perception is EVERYTHING on the web. You need to make them feel comfortable while browsing your website. So, get rid of any distractions and try to make it look as simple and elegant as possible. Don’t make your users work. Follow world-wide guidelines so users will feel familiar the second they land on your page.
You need to eliminate all gaudy elements from the template that can somehow interfere with the buyer’s journey. Try A/B testing and then figure out which version of the landing page is converting more visitors. Stick to that version and you will be able to see higher conversion rate. This about this.”If you bold all the text on the page, nothing is bold.” This goes for graphics as well. Everything can’t be screaming at you. Nothing will be heard. Bold the path you want your users to take. Make it obvious.
The content of your website has to be relevant and should cater to the needs of the audience. You simply can’t write content that focuses solely on search engine optimization and neglects the users. Of course, the content of your website needs to contain keywords but you need to make sure that the content does not read like it is written by some robots. The content of your website has to be human friendly and it has to contain keywords at the same time but the keywords have to be blended naturally within the content.