What is the most critical marketing decision when creating an online business?
It’s your domain name and the URL of your business. www.Your Domain Name.com.
In an ideal situation, your domain name should explain precisely what your business does. This is essential to how a search engine will rank your domain. Most search engines consider your domain name as the highest-ranking element of your website.
Consider the acronym CSA. What is CSA? You would never know by only reading the abbreviation. It is a consumer review website where you can post reviews about good and bad customer service for U.S. businesses. People will not search for companies or terms they have never heard of, such as CSA. It’s best to have the most relevant keywords in the domain name or search terms that a prospective customer might enter into the search field of a web browser.
Search for available domain names here.
Now look at the domain www.CustomerServiceArmy.com. This domain name has relevant keywords explaining the business’s focus. It’s also what the acronym CSA stands for. A simple choice like a domain name becomes essential to the planning stages of any new online venture. If you want to be at the top of the search results on the most significant search engines, spend the time upfront so people can find you!
Here’s another example of how search terms can help your website’s ranking. You live in Pasadena, CA, looking for a website designer. Try searching for the term “Pasadena web Design” on Google. PX Media appears on the first page of your search results. Now, think about the domain name. You probably think that www.pxmediainc.com doesn’t have the word “web design” in it, yet it appears in the top search results. However, you will see listings of other companies with the word “web design” as part of their domain names. “Why?”. This is a unique situation where PX Media has worked for years to get its website to rank on the first page, using many essential components of Search Engine Optimization (SEO).
The 2nd most important is your page naming or URL structure.
Anything listed after the domain name extension (e.g., .com or .net) is your customer’s path to a particular page on your website. For example, look at the following web link: https://www.pxmediainc.com/digital-marketing-services/custom-website-design/. This is another factor that will be considered in the overall website rank. Google will index each page’s full URL, including the domain name and the full page title. This is one reason that PX Media ranks as high as it does its high individual page rankings. We use keywords throughout the page, such as name and URL. We used This SEO trick before most people knew what SEO was.
Search engines like Google use sophisticated robots or spiders to index each page of your website. Making each website page as important as the home page would be best. For example, when someone searches for a particular keyword, Google will give them the most relevant and up-to-date individual web pages with those results. This could be any page of your website, where some might be weaker than others. This page may be the only thing prospective customers see for your business. If it doesn’t grab their attention and evoke a call to action (calling you or going to another page on your website), they may move on to a competitor’s website and never see your home page. Make every page relevant and most important. Give the user something to do. Never forget to have a CALL TO ACTION (CTA) on every page.
SEO has significantly evolved over the past five years and continues to change as each search engine changes its website ranking guidelines. Besides your domain name, another way to improve your website rank is to use two or more domain names. However, the largest search engine, Google, only ranks the primary domain name. You can use one domain name for ranking purposes, while another domain can be used for marketing purposes. For example, you can redirect a second domain name to the main domain to help boost your total website traffic. Or use a simplified domain so your clients don’t need to spell out your entire SEO domain.
PX Media prides itself on its SEO knowledge and proactively follows the latest SEO trends and methodologies. Call us today and learn how PX Media can help your business reach the top of the search results!
By: Douglas Goddard.