Search engine optimization (SEO) is one of the most vital aspects of propelling your business to the front page of major search engines. Why is this good for you? If you maintain a great SEO ranking, your traffic will steadily increase, resulting in high ROI and conversion sales for your business. As you can imagine, SEO is often a difficult lesson to master. There are numerous ways to build the foundation for your business’ SEO, but these methods can be complex and downright confusing for most individuals.
Is there a way to learn more about the game of SEO, while increasing your ranking through your learning? Fortunately, you do have an option to do this. However, it simply involves patiently studying the SEO of your competitors. Are you still confused? Read on to learn more about how observing your competitors’ SEO is your best alternative to increasing your ranking.
Don’t Be Afraid to Emulate Your Competitors
Frankly, the art of business is completely based on the fundamentals of “survival of the fitness”, which is especially true in a capitalist economy. Plainly, businesses compete with other businesses for influence, control of market, and profits. Of course, if you are engaging in any sort of business, your goal is to obtain customers. Though, competitors make this task difficult.
In any case, it doesn’t make much sense for you to sit idly by while your competitors gain customers. Hence, conducting in-depth research on your competitors’ SEO data will effectively help you monitor the reason behind your competitors’ success and failures. Therefore, don’t be afraid to emulate your competitors, whether they rank the same as you or if they rank higher. Learning from all of your competitors can give you knowledge of the dos and don’ts in SEO. It also may be your best chance of gaining a foothold in your industry.
Use Competitor Analysis Tools
Often, business isn’t fair, but it’s not truly up to you to decide that. There are many tools online that allow users to track the SEO data of their competitors. One notable competitor analysis tool is Ahrefs. This web application allows you to simply type your competitors’ URL into a search bar and view all of their specific SEO data, from their highest converting keywords to their estimated traffic volume.
After you sign up, you’re free to take notes and learn how your competitors are faring on the Internet. You also need to learn why your competitors’ SEO data looks the way it does. Ultimately, scouting this information will give you an edge over your competitors. Even for those with basic SEO knowledge, obtaining your competitors’ SEO data can drastically improve your chances of replicating the same success, especially if your competitor leads your industry.
Apply your Research to Your Website
Once you are done gaining your competitors’ SEO data, it’s now time to implement what you have learned to your own SEO strategy. Granted, even after peeking at your competitors’ SEO, you still may not have a great idea on what to do afterwards. To help strengthen your understanding of the process, begin your SEO approach by looking at the highest ranking keywords for your competitors.
By looking at these keywords, you are can understand two things. You can identify what prospective customers and clients are looking for when they are searching for a business in your niche. Secondly, you can understand why your competitor is popular in organic search results.
Furthermore, use your competitors’ highest ranking keywords on your website’s content. However, be mindful that SEO ranking takes a substantial amount of time to occur. Therefore, maintain consistency in using high-ranking keywords that yield great organic search results. However, for the sake of your website. You should always work with a SEO professional to keep if you truly want to boost your SEO. Playing with keywords with no understanding of SEO could ultimately hurt your website and your ranking.
In the end, your website’s ranking will potentially grow and loosen the foothold your competitors have over your industry.
Be Mindful of Your Keyword Usage
While using high-ranking keywords will generally work in your website’s favor, you can actually waste time trying to rank higher than your dominant competitors. For example, the long-tail keyword” San Diego web design” is dominated by a variety of established web design agencies in San Diego. If you are just now beginning your own web design agency, it will take too long to rank high using this keyword.
Therefore, start by using lower use keywords to build your foundation in SEO. Once your ranking increases with these keywords, you can start going after long-tail keywords and other competitive keywords. For instance, instead of using the keyword “San Diego web design”, you can alternatively use keywords such as “San Diego web design firm” or “San Diego web design services”.
There is also an added benefit of targeting lower use keywords. With billions of people using the Internet, these users utilize a wide range of keywords to find what they are looking for online. You can benefit from additional exposure by attempting to use lower use keywords that your competitors have neglected.
Overall, observing your the SEO data of your competitors is an excellent method of boosting your own ranking. SEO is definitely a complex aspect that involves extensive tinkering and research. If you are struggling with improving your SEO, taking a look at your competitors is most likely your best alternative to improving your website ranking.
If you are alternatively looking for a San Diego web design company to handle your SEO and generate leads for your business, feel free to call our San Diego office at (619)-866-6008, or you can learn more about our SEO services on our website.