We are in the 21st century and the Internet world is spinning at a relentless rate. One of the major components of any Search engine, SEO is also changing drastically levying newer set of rules and workable tactics. In such a transforming world, you just have to work hard every day and grow, it’s as simple as that.
As plenty of digital marketers and SEO Experts are closer to their final stretch of 2017, the biggest question the haunting majority of people is the mystery of SEO in 2018. To help ease the heavy load of SEO in 2018, here is how you can conquer the local SEO in 2018.
1. Local Citations
According to a Google Search, it unveiled that four out of five users admired local search engines more than anything else. This makes local SEO join the high stake affairs for local business. The best-loved way to give a local website its importance on SERP’s is to create pages of quality content on business directories.
Here are some of the best practices
Make a list of top business directories and generate quality content on each of your web pages.
Search for your missing directories and fix them as soon as possible.
2. Implement User reviews and ratings
The number of positive reviews; more importance will be given to your business website. Positive reviews are an important local SEO ranking factor which adds tremendous value to your website.
Also, a customer-generated review powerfully boosts the long-tail keyword traffic.
According to Google, it is recommended to have at least 3.5 out of 5 to get your results on SERP.
Hence, every business must strive hard to keep a five-star rating for an improvement in website traffic and to generation higher revenue, ROI.
3. Using Schema Markup to a great extent
Schema Markup has been in the eye of most SEO experts for quite a while now. For any local business, it is high time to raise their schema markup game. For startups, you can add structured data markup to your webpage code for including vital information.
Using a Google Structured Data Testing Tool can help in identifying the possible errors and fixing every possible aspect.
For an advanced business, look for different business startup tags which will help in differentiating your startup from the rest.
According to estimation, less than 50 percent websites use local schema markup for local SEO.
4. Get the Titles and Meta descriptions up to the mark
You can do quite a bit of experimenting with SEO but one thing has remained constant over the years of SEO. Yes, the Titles and Meta descriptions. Treating them as mini ads for your website will reap tremendous benefits for you in future.
In 2016, Google had an increment in the width of search results to 600 px which enables the title tags to be within 55 to 60 characters.
You can use a couple of useful tools for checking your title and meta tags such as Yoast’s SEO Plugin for WordPress and SEOmofo.
Further, for reducing mistakes down to a considerable amount, I recommended that you read the Hubspot’s guide for writing meta tags and title descriptions.
Local SEO is undoubtedly the best bet for local business to shine and expand their empires. Hence, Go through the above guide and be Ready to Rock in 2018 with your business website.
Distributed by PX Media