In the new age technological environment that exists right now, the speed at which you evolve with the times will determine whether or not you stay in business. This is particularly true when it comes to the kind of website your business has. A few years back, in the 1990’s and maybe a little into the early 2000’s, your business was considered a frontrunner in any field just by simply having a website. As things stand, most businesses already have functional websites, but is this enough to compete today? The answer is no. Today, simply having a website will not cut it. Your website needs to be cutting edge if it is to compete in retaining and gaining clients.
Studies show that up to 75% of your would-be clients judge the credibility of your business or brand by the style of web-design you have employed. Online users want a platform that is impeccably designed: attractive, easily navigable, engaging and most of all, responsive.
With that in mind, here are 10 good reasons why you need a website redesign, makeover or facelift for it to appeal to the new customers.
1. It Looks Outdated
Some companies think that simply putting up a website is all they have to do. They do not do anything to update it nor do they do anything about SEO. If your business has an outdated looking website or worse yet, a static one, then you can be assured of losing the clients of the new age. Websites of today, when developed using a content management system like WordPress can have social media integration and blogs which can help you build relationships with your customers. The power of this cannot be understated.
Image is everything today. If your website does not look as good as you want your brand to look, then you need to upgrade it. Remember, this is how the whole world sees your brand. The goal of your website is to highlight what is special about your product or service. A professional web design firm like PX Media will take the time to do proper site planning with you to make sure that your brand is reflected as the premium product that it is.
2. You will be Able to Measure its Effectiveness
Today there are tools that are available such as use of analytics and heat maps so that it’s possible to track conversion numbers. This is just one of the handy techniques that you can use with the new technologies of the web so you can see what is working and what isn’t. An older website makes it much harder to implement such strategies.
3. You Have a High Bounce Rate
There is nothing as important as user experience today. If your analytics shows that your visitors are not spending any reasonable amount of time on your website, then there is a good chance that your user experience design is not optimal. Consider these questions. Is it easy for your users to find the information that they are looking for on your website? Does the layout avoid being cluttered and confusing? If you can’t answer yes to these questions, then it’s time to talk to a professional. A redesign may help improve this and cut down on that dreaded bounce rate.
4. Your Website Does Not Work Well with Mobile Devices
If your website does not work well with mobile devices such as smartphones, tablets, and the likes, then it’s a good chance that you are missing out on a lot of traffic. Roughly 48% of internet users today, conduct research and make purchases online through their mobile devices. It is a fast-paced world and the amount of mobile devices that are used to access the web is going to keep growing. Mobile Purchases has increased 140% over the last year alone. If you have not yet converted to a responsive web design or added a mobile site to your brand you could be missing out on 50% more business.
5. Your Ranking is Low
SEO (Search Engine Optimization) has greatly changed in recent years. There was a time when all it took was embedding and stuffing your site with keywords for it to rank well. Google and every other search engine have wised up to these tricks and now you need relevant, fresh and original content. You also need a website that provides great user experience for your browsers. So, if you have found that you are dropping in rank or being stagnant on search engine result pages, then it is time consider a makeover.
6. Your Website Takes Forever to Load
This is another key factor that contributes to a high bounce rate. Website users are demanding more and more speed to access what they need. Research shows that about 40% of your would-be visitors will not stick around if your website takes more than 3 seconds to load. Developers have a myriad of ways to speed up your site. If slow loading speeds are plaguing your website, then it’s time to consult a professional web design agency.
7. You are Re-branding
Maybe you have a wonderful website by all standards, but you are thinking about re-branding for marketing. You can’t simply re-brand and keep the same old website. Re-branding comes with improved images, colors, messages and so on. Your website will need to reflect all that.
8. Updating Content is Harder than it needs to Be
CMS (content management systems) are an imperative part of website building today. The days of dealing with messy code to update your content is no longer necessary. With all the algorithmic changes being made by Google, you need fresh content frequently to remain relevant and to enjoy good SEO. If you still have to find a coder to add an article to your website you should probably get a new website altogether, one with CMS. PX Media not only take care of your Website Redesign but can build a user friendly site for your visitors and also for the site owners. They will train the business staff on best admin use. They will also make edits for you if your schedule doesn’t permit the time needed.
9. Security Reasons
With the frequent reports of websites and social media accounts being hacked, it’s important that you make your website as secure as possible. Websites that rely on older design principles stand a much higher chance being affected by security flaws simply because of the usage of older technology. To minimize this, focus on working with a company that is knowledgeable about cutting-edge design principles when it comes to internet technologies. Keep your with maintained and updated. PX Media has maintenance packages that will conform to your schedule and budget.
10. Your Competitions Website looks and works much better.
At the beginning of this article, we said that almost 75% of online surfers make instant judgments about an organization based on the first impression of the website they have. If your website is not better than, or at least comparable to your competitors’, you should consider upgrading immediately. Besides improving the user experience, ranking and content of your website, also remember the simple basic quality that everyone looks for; attractiveness. Why lose out on customers just because your competitor’s website is better looking than yours?
From SEO to user experience, personal pride, and simple branding, the way your website looks determines a great deal of how people look at your organization online. It is time you took a critical look at your website and decided to give it a much-needed makeover. Developers can do wonders with your website today, you are limited only by the scope of your imagination and their skill, so make the right choice.
Redesign your website and enjoy all the perks that come with having an attractive, modern website that not only ranks well, but gives your users what they need.
Give us a call today. Let us give you a free website redesign quote.