Have you ever thought how the color of your site makes people feel? We do, It’s our job.
Psychological Effects of Colors | Color Charts
What does your website feel like? Something we always ask our clients.
A tremendous amount of time has been spent browsing the internet researching the psychological effects that different color schemes invoke when used in a website design.
Quiet often our clients solicit advice from us as to what colors should be selected for their website, and equally as often we are asked what sort of emotions certain colors invoke. Even though the psychological effect of a website goes beyond color, normally the color scheme is the first aspect that leaves an impression on a web surfer that happens to visit your website.
It does not matter whether your business website is e-commerce oriented or more informational in nature, such a first impression can trigger various reactions depending on the mood that the colours elicit in the viewer. The two extremes are the following: the Web surfer feels comfortable with the website and explores deeper, thus becoming a potential customer, or your visitor after less than a few seconds viewing your website presses the back button and continues searching.
Here is a simple guide list containing the common colors and the types of first-impression, psychological emotion they may invoke upon the website viewer:
RED: Invokes feelings of love, passion, danger, warning, excitement, food, impulse, action, adventure.
BLUE: Can invoke feelings of trustworthiness, success, seriousness, calmness, power, professionalism.
GREEN: Can invoke feelings of money, nature, animals, health, healing, life, harmony.
ORANGE: Can invoke feelings of comfort, creativity, celebration, fun, youth, affordability.
PURPLE: Can invoke feelings of royalty, justice, ambiguity, uncertainty, luxury, fantasy, dreams.
WHITE: Can invoke feelings of innocence, purity, cleanliness, simplicity.
YELLOW: Can invoke feelings of curiosity, playfulness, cheerfulness, amusement.
PINK: Can invoke feelings of softness, sweetness, innocence, youthfulness, tenderness.
BROWN: Can invoke feelings of earth, nature, tribal, primitive, simplicity.
GREY: Can invoke feelings of neutralality, indifference, reserved.
BLACK: Can invoke feelings of seriousness, darkness, mystery, secrecy.
For a comprehensive color family chart, click on the link below. Click Here »
Colors are an important aide in promoting your website, products, and or services. They can distract, even repel the website viewer. It is for this reason that you should put thought into your choice of color scheme. Do not simply choose the colors you like or unusual colors just because they are different. Keep in mind that you are trying to appeal to the widest possible demographic of website viewers. Be sure your website colors appeal to most, not just some.