Most problems in Google Local Services Ads accounts are not unique. The same mistakes appear in account after account, often set up during initial configuration and left uncorrected because the account is generating some leads and no one has looked closely at whether...
Google Local Services Ads use a pay-per-lead model rather than the pay-per-click model used by standard Google Search campaigns. That distinction matters because it changes how you think about cost, budget, and return on investment. You are not paying for someone to...
One of the most common misconceptions about Google Local Services Ads is that ranking works like standard Google Ads: the business with the highest bid gets the top spot. That is not how LSA works. There is no keyword auction in LSA. Google’s algorithm...
If you have researched Google Local Services Ads, you have probably encountered two names: Google Guaranteed and Google Screened. These were earlier designations for different verification tiers in the LSA program. Google has since moved to a unified name (Google...
Google Local Services Ads (LSA) are a pay-per-lead advertising format that places service businesses at the very top of Google search results above standard Google Ads and above organic listings. When someone in your area searches for a service your business offers,...
Why Most HVAC Companies Get Social Media Wrong Most HVAC contractors approach social media the same way: post when there is time, share a few job photos, and hope it turns into calls. Then wonder why it never does. The problem is not the platform. It is the approach....
Why This Decision Matters PPC advertising is one of the fastest ways to get in front of potential customers. It is also one of the fastest ways to burn through your budget without results if the agency managing it is not the right fit. The difference between a good...
What Are Google Sponsored Results? When you search on Google, you almost always see a group of results labeled “Sponsored” above the organic listings. Those are paid ads run through Google Ads. Businesses pay to appear there, not to show the ad, but each...
If you are planning to run Google Ads, the first question most business owners ask is: What am I going to pay? The honest answer is that it varies. A lot. A law firm in Los Angeles might pay $80 per click for a competitive keyword, while a local roofer in a smaller...
