Before Google Local Services Ads can go live, your business must complete a verification process. The process confirms that your business is legitimate, appropriately insured, and, depending on your category, (properly licensed and staffed by individuals who have...
These are the questions we hear most often from businesses considering or already running Google Local Services Ads. For deeper treatment of any of these topics, follow the links to the relevant pages in our LSA resource library. What are Google Local Services Ads?...
Google Local Services Ads and search engine optimization both help local service businesses get found on Google. They work completely differently and operate on different timelines, different cost structures, and different risk profiles. Neither is a replacement for...
Note: This article compares Google Local Services Ads with standard Google Search campaigns. For a deeper look at each program individually, see our dedicated guides on LSA management and Google Ads management. Google Local Services Ads and standard Google Ads both...
Google Local Services Ads connect people who are searching for a local service with businesses that can provide it. The system is simpler than standard Google Ads in some ways (there are no keywords to manage, no landing pages to optimize), but it operates on its own...
Improving Google Local Services Ads performance means improving the signals Google uses to rank your listing and the signals that cause searchers to call you over competitors. Unlike standard Google Ads, where performance improvement often centers on bidding and ad...
Google Local Services Ads are not available to every business. Participation requires your business to fall within a supported service category, operate in a market where Google has activated the program, and complete the verification process for your specific...
Google Local Services Ads are not equally valuable to every business. The model (pay per inbound call or message, reach searchers with immediate local intent, no landing page required) fits some sales processes very well and others not at all. The businesses that see...
Google reviews have two distinct effects on a Google Local Services Ads account. They affect ranking, where your listing appears in the results (and they affect conversion), whether a searcher chooses to call you after seeing your listing. Both effects compound over...
