It can’t be stressed enough that great SEO practice is essential to establishing a strong online presence. For businesses and other creatives, being found on the Internet generally leads to potential leads and sales opportunity. To that end, many individuals conduct keyword research to find the best keywords to implement in their content strategy.

Unfortunately, that’s not enough to secure a high ranking on most search engines. Granted, placing keywords in the right places leads to increased ROI, but using different versions of these keywords can heighten your website ranking. We have proof that different keyword versions can drastically improve your ranking, so keep reading on to figure out how.

Search Engines Value Variety. Get with the Program

To understand the core principles of SEO and begin using keywords that boost your website ranking, you must first understand that search engines reward websites that use high ranking keywords in different ways. The concept of this tactic is fairly simple, especially if you assume the role of potential customers. Let’s say you are searching for the best ice cream in Los Angeles.

There are a variety of keywords you can type in a search engine to find the best results. You could use keywords such as, “best ice cream in Los Angeles”, “Los Angeles best ice cream parlor”, or “ice cream Los Angeles”.

Billions of people use the Internet every day, and use different search terms to usually find a particular business or item. Therefore, your website’s ranking entirely depends on your keyword’s flexibility. In other words, search engines value variety, so you should get with the program in order to boost your website ranking.

The Results Speak for Itself

Using different versions of your keywords is a proven method of increasing your website ranking, and we have the data to prove it. We have attached the ranking statistics for our own website to give you a gist of how different keyword variations can affect your ranking.

If you simply take a look at the bottom of the graph, you can see some of our different keyword variations that best describes PX Media. One of our main keywords is “website design in pasadena”. As you can see, we used different versions of this keyword. This has resulted in a 22.9 percent increase in our visibility trend, which is largely ahead of our competitors.

These results have translated well to Google’s search rankings, where our ranking supersedes that of our competitors. After doing a quick Google search of our main keyword, “website design in Pasadena”, it’s no surprise that PX Media is ranked well above the top.

Interestingly, after doing a Google search on the keyword, “Pasadena web design”, our ranking was just as high as the primary keyword.

Essentially, different keyword variations accommodate Internet users who use different search terms to find a particular service. If you do your research and find alternative keywords to place on your website, your ranking will steadily increase above your competitors. That actually brings us to our next point.

Are You Doing Your Keyword Research Correctly?

Traditional keyword research is a common practice among businesses and individuals who care about their website ranking, but is it enough? Also, are you doing your keyword research correctly? Searching for the top keyword in your industry is a sufficient method of increasing your website ranking, but it does not ensure that your website will jump to the front page of search engines.

Considering that people generally don’t use the same keywords in search results, your keyword research should revolve around terms that are closely related to your primary keywords. Researching high ranking keywords that are similar to one another and using them in your website’s content gives your website more organic exposure in regards to SEO.

Though, with thousands of keyword varieties to choose from, it can be a daunting task choosing keyword variations that actually convert results. If finding the right, high-converting keywords is too difficult for you, don’t hesitate to choose our SEO services to increase your website ranking and see immediate results.

Try to Understand What Keywords Visitors Prefer and Why

Obtaining success using keywords is an intricate task, regardless of any method you employ. In this particular case, using different keywords increases your chance of ranking high on search engines. Nonetheless, when you receive data that pertains to your keyword usage, your success wholly depends on how you interpret it in relation to your competitors. In other words, you have to understand what keywords your visitors prefer and why.

Finding out why your visitors prefer a specific keyword variation is the key to your SEO efforts. You can usually find which keywords your visitors prefer by doing a quick check of your rankings overview and seeing the most high-ranking keywords on your website. After doing this search, experiment with your keywords and try to understand why your keywords use these terms to identify your business. Once you grasp this concept, it will become much easier determining your own effective SEO strategy.

Furthermore, it’s often best to experiment with different keyword variations and see what your data looks like. Make sure to compare this data to your competitors. After all, you are essentially fighting for ranking and online presence. In the graph above, PX Media ranks ahead of its competitors using the same keywords. After you do your research and find the right keywords to use, make it your goal to surpass your competitor’s ranking.

Overall, using different versions of your keywords will improve your ranking on major search engines. All in all, this success depends on your research and interpretation of your data. Using our own website ranking statistics as proof, you too can benefit from the use of similar keywords. All it takes is extensive research and a committed SEO approach.

If you would like to learn more about how we can help you improve your website ranking, please contact us today to speak to one of our specialists about your SEO project.