Creating a website is just the first step in becoming an eCommerce business or expanding your brick-and-mortar business to include online ordering. Even if you’re not selling a product online, you want people to find your website to learn more about your services or your organization. Without search engine optimization, though, you may find that your website gets very little traffic. This is why it is so vital that you work with a company that offers experienced SEO services in Los Angeles. Here are some of the ways your business may struggle without SEO.
Customers Will not Be Able to Find You
If you don’t have good SEO, search engines simply won’t be able to properly match what your website offers with what customers are looking for. Your site will constantly be ranked lower than those with better keywords, which means you won’t be on the first page. You may not even be on the second or third pages of results, and very few people search beyond that. You’ll likely see that you are getting very little traffic and even fewer conversions. It won’t be because of your products, services, or even your webpage design—it will simply be because people aren’t seeing your website in search results.
Competitors Will Steal Your Customers
Without a good Pasadena SEO company on your side, you’ll be at a disadvantage when compared to your competitors. They will be working with top SEO companies and other online marketing experts, which means they will be ranking in the top positions on a search. Potential customers who are simply looking for a product or service instead of your specific business are going to look at these competitors first. If they find the product they want at the right price, they will never get to your website. They’re going to buy from your competitor, and they are likely going to become repeat customers unless they have a compelling reason not to. Every time this happens, your potential customer base shrinks.
You May Lose Mobile Customers
When it comes to SEO and web design, fighting to bring in PC users is no longer enough. Many people use their smartphones, tablets, and other mobile devices to search for local businesses, especially retail businesses and restaurants. If you don’t have your website optimized for local queries and aren’t working with a top web designer in Burbank to create a website that reads well on mobile devices, those customers will go elsewhere. You may find yourself struggling as fewer and fewer customers look at things like flyers and signs but instead turn to mobile searches to find nearby businesses.
Your Marketing Campaigns Will Be Less Effective
Speaking of flyers, signs, billboards, and other traditional marketing means, you may find that you no longer see as good of a return on these campaigns as you once did. There are several reasons for this. First, of course, is that many people look online for businesses rather than looking at flyers or other information. Mailers often go right in the trash or recycling unless they come at just the right time. Signs are often ignored since customers often do their online research before they leave the house, so they already have their destination in mind. Then there’s the increasing costs of doing traditional advertising. Direct mailing, for example, is more expensive than ever due to postage costs going up. Printing, too, has increased in cost. These additional costs mean your campaign must bring in more revenue in order to justify those costs.
That’s not to say that you should abandon these traditional marking methods—they do have their place in increasing your customer base and revenue. However, relying on them alone can be a mistake. Instead, SEO should become a key part of your marketing plan. In fact, SEO typically has a much better return on investment and is a more effective manner of reaching people than any print material. This is especially true if you work with a great content writing company to craft text that highlights your company, your products, and why customers should work with you instead of others.
If You Take a DIY Approach to SEO, You Can Do More Harm Than Good
It is true that there is a lot of information online about SEO, including several tutorials and DIY instructions. Some, especially small business owners, are often tempted to take on the task of optimizing their websites themselves. However, while this may sound like a way of saving money, ultimately it can cost much more. SEO is always changing, and methods that were once widely used may no longer get any results. In some cases, they can cause search engines to penalize your website. Keyword stuffing, for example, used to be done all the time. Today, though, websites that do this often get de-listed from results.
This means trying to figure out how to do your own SEO can backfire if you don’t keep up with SEO trends or if you read old information. You may end up using ineffective keywords, which means your website won’t rank in the right searches. It can be difficult to work out what’s wrong with these keywords if you don’t have experience with SEO, so you may not be able to improve your results.
Then there’s the fact that you’re focusing your time and energy on learning SEO instead of doing what you need to do to advance your business. You may find yourself trying to your business, coordinate with manufacturers, manage your shipments, and learn SEO all at once. That will take its toll on you and likely means things aren’t done to the best of your ability.
The teams that offer SEO services in Los Angeles focus solely on SEO and web design. They aren’t dividing their attention between tasks. You can rely on them to use today’s best SEO strategies to get your website the attention it deserves. Don’t hesitate to partner with an SEO services company to reduce the struggles you face.