Apple is launching a search engine called “Spotlight,” at a pace of 3% a quarter — if you have an iPhone or Mac you’ve been using it for a while!Google has gone from unstoppable to “about to be stopped,” in the minds of the smartest folks in the industry. Search ads are Google’s cash cow; unfortunately, for them, it seems that Google is not advancing the platform (outside of slamming massive amounts of “paid inclusion”).“Paid Inclusion” is basically the ads that consumers think are content, but are really ads.[ Click to Tweet (can edit before sending): http://ctt.ec/n_LBq ]You can see this on your desktop by doing a search for “used iPhone.” The majority of the screen real estate is now ads! In the example above 11 of the 12 links are advertisements!Wow.

Source: Apple is launching search engine to destroy Google | Jason Calacanis | LinkedIn

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